Web Analytics

Web analytics is useful when measuring your advertising ROI. The reports can also be used to monitor the traffic your site is generating, and whether or not a site's pages are working properly. The marketing team has the data necessary to modify advertising campaigns to meet their target audience, and see which areas of their site is popular. Web analytic software provide administrators with data that can be used to create a better user experience for their site viewers. These reports answer the who, what, and where questions on your site viewers. Many analytics tools have the ability to create reports like top pages that appear in searches, percentage of viewers that are new compared to old, and percentage of views from various countries. These reports are generated using information via your web browser and your Internet Service Provider (ISP).



Data about your computer is sent to the web server via a user agent. The agent sends all types of information, but none of it is personally identifiable information (PII). When a user requests a web page with a browser, the browser transmits information about the user’s computer operating system as well as information about the browser itself.

If you want to check out the data that your web browser has in the user-agent, there are various website that can provide you this information. This website http://my-user-agent.com/

Here are a few examples from various browsers:
Mozilla/5.0 (BlackBerry; U; BlackBerry 9900; en) AppleWebKit/534.11+ (KHTML, like Gecko) Version/ Mobile Safari/534.11+

Mozilla/5.0 (Linux; U; Android 2.3.5; zh-cn; HTC_IncredibleS_S710e Build/GRJ90) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile Safari/533.1

Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420+ (KHTML, like Gecko) Version/3.0 Mobile/1A543 Safari/419.3

Internet Explorer 9.0
Mozilla/5.0 (compatible; MSIE 9.0; Windows Phone OS 7.5; Trident/5.0; IEMobile/9.0)

Mozilla/5.0 (Windows NT 6.1; WOW64; rv:38.0) Gecko/20100101 Firefox/38.0

If your curious or get bored, this link briefly goes over the different protocols used by web browsers. http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html



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